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Direct Co-ops shoots music video for Fito Blanko’s song “Come Alive” in Kensington Market

Direct Co-ops shoots music video for Fito Blanko’s song “Come Alive” in Kensington Market

Direct Co-ops shoots the music video for Fito Blanko’s song “Come Alive”, which has become the Direct Initiative’s theme song featuring Fito Blanko and Karl Wolf. The shooting took place on several locations in Kensington Market in Toronto, as well as in Mississauga and Markham, featuring over 80-persons’ flash mob volunteers from local schools and[...]



George Stroumboulopoulos expresses his support of the Direct Initiative!

George Stroumboulopoulos expresses his support of the Direct Initiative!

George Stroumboulopoulos, host of CBC show Hockey Night in Canada, expresses his support of the Direct Initiative![...]



Direct Co-ops establishes a partnership with The 8th Generation Infinity Network

Direct Co-ops establishes a partnership with The 8th Generation Infinity Network

Direct Co-ops establishes a partnership with The 8th Generation Infinity Network to help all First Nations through the Direct Initiative for all global indigenous peoples… Special thanks to Kevin Nadjiwon, president of The 8th Generation Infinity Network linking all indigenous communities of the Americas.[...]



Bob Rae expresses his support at the induction of Ahmed Attia into Rotary International

Bob Rae expresses his support at the induction of Ahmed Attia into Rotary International

The Honorable Bob Rae, former head of the federal Liberal Party of Canada, speaks at the Yorkville-Forest Hill Rotary Club and expresses his support of the Direct Initiative during the official induction of Ahmed Attia into Rotary International.[...]



Margaret Atwood expresses her support of Direct Co-ops’ work for mom and pops

Margaret Atwood expresses her support of Direct Co-ops’ work for mom and pops

Canada’s greatest author Margaret Atwood expresses her support of Direct Co-ops’ work for the mom and pop independent businesses in Toronto.[...]



Direct Pension for small and medium sized businesses is born!

Direct Pension for small and medium sized businesses is born!

Direct Pension is born! A pension for small and medium sized businesses has been approved for the Direct Initiative to white label the purchasing power parity.[...]



Direct Initiative sponsored with 300 of Basquiat’s prints

Direct Initiative sponsored with 300 of Basquiat’s prints

Direct initiative has been sponsored with 300 of Jean Michel Basquiat’s prints. Basquiat is one of America’s most influential Artists of this century. Johnny Browers felt compelled by the initiative’s mission and wanted to provide support with the art. In addition one original Basquiat painting (Apx. $30,000.00 US value) will be donated to one lucky[...]



Direct Co-ops establishes a partnership with CanWood Entertainment

Direct Co-ops establishes a partnership with CanWood Entertainment

Direct Co-ops establishes a partnership with Gordon Weiskie of CanWood Entertainment. CanWood who has produced many features films, such as X-Men 1, X- Men 2, and Goodwill Hunting, will be producing all SMEONE shows.[...]



CHIN RADIO Christmas party with Fito Blanko and Toronto mayor John Tory

CHIN RADIO Christmas party with Fito Blanko and Toronto mayor John Tory

Direct Initiative was invited as Guests of Honor to the CHIN RADIO Christmas party with Fito Blanko and The Mayor of Toronto, John Tory.[...]



Fito Blanko featured as celebrity guest on Direct Co-ops’ cooking show

Fito Blanko featured as celebrity guest on Direct Co-ops’ cooking show

As a celebrity guest, Fito Blanko shoots the first episode, supporting small businesses, in a series of cooking shows dedicated to supporting Mom and Pop shops. The series will help restaurant owners learn how to update their menu and stay on the cutting edge.[...]



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